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magazine  archive  features  rt profiler  realtimedance  mediaartarchive

advertising

 


DOWNLOAD
Digital Advertising 2015 Full Info (PDF)
Print Advertising2015 Full Info (PDF)

 

digital advertising overview

RealTime offers two platforms for digital advertising:

• online at www.realtimearts.net (see here)
• promotional updates emailed to our subscriber list of 1700+ including the bimonthly PROFILER, bimonthly print edition LAUNCHERS and online content ALERTS
(see here)


RealTime online offers a comprehensive view of Australia’s contemporary arts with an international perspective. This makes it a great site for your advertisement. The site combines a number of features attractive to a wide range of visitors:

magazine—the current edition plus exclusives and updates
archive—from 2001, with selected highlights
features—forums, festivals and arts issues
realtime traveller—micro-guides for arts travellers
realtimedance—a portal to contemporary dance in Australia
media art archive—all media art articles from 1994-present

+ RealTime Profiler
In addition to the bimonthly print edition available online, there are also 6 online exclusive RealTime Profilers focusing on people and ideas featuring video, audio and text interviews, artist-to-artist dialogues and profiles of emerging and established artists. More info

FAQ

Advertising at www.realtimearts.net is immediate, well-targeted and affordable offering:

• 2000-3000+ unique visitors per week* (8000-12000 per month)
• exposure to RealTime’s national and international readership (40% of readers live overseas, primarily US, UK, Canada, Germany)
• the opportunity to advertise according to your schedule with provision for fast turnarounds
• instant browser access to your website, calendar or event

A range of advertising options is available for both RealTime online, the monthly promotion of updated contented and RT Profiler emailed to over 1700 subscribers.

Download Digital Advertising Rates 2015 (PDF)

 


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online packages

HOME PAGE:
home page, plus three magazine content sections

Advertisements appear on the HOME PAGE, the main navigation pages of the site and three selected content sections of the online magazine including archived articles (eg dance, visual arts, sound/music, onscreen - film, onscreen - media arts, festivals & special features). Double length box options also available.

Ads placed here can receive 2400 - 3000+ impressions per week (9600-12000+ views per month)*

HOME PAGE PLUS:
home page plus ALL magazine content sections

Advertisements appear on the HOME PAGE, all the main contents pages and ALL content sections of the online magazine including archived articles. Double length box options also available.

Ads placed here can receive 3500 - 5500+ impressions per week (14000-22000+ views per month).*

HOME PAGE PREMIUM:
large ad on main home page (placements A or B)
plus box banner on ALL online magazine content sections

A two part package:
1) a large advertisement (300px wide x 250px deep) appears on the CENTRE COLUMN of the HOME PAGE in position A or B
2) a double length box (200 pixels w x 300 pixels deep) appears on all the main contents pages of the site and ALL content sections of the online magazine including archived articles

Ads placed here can receive 3500 - 5500+ impressions per week (14000-22000+ views per month)*

* web traffic can vary according to content sections chosen and external factors such as holiday periods etc. Figures are based on statistics from the ad server software Open Ads.

 

PACKAGE PRICES
Prices are pre gst & do not include Agency Commission
  sizes (pixels) 2 weeks 1 month 2 months
HOME PAGE
ad on home pages & articles in 3 content sections
       
box banner 200w x 150d $190
($209 inc gst)
$340
($374 inc gst)
$540
($594 inc gst)
double length box 200w x 300d $340
($374 inc gst)
$640
($704 inc gst)
$1000
($1100 inc gst)
         
HOME PAGE PLUS
ad on home pages & ALL articles
       
box banner 200w x 150d $440
($484 inc gst)
$820
($902 inc gst)
$1240
($1364 inc gst)
double length box 200w x 300d $840
($924 inc gst)
$1600
($1760 inc gst)
$2400
($2640 inc gst)
         
HOME PAGE PREMIUM (contains two ad components)        
1) Position A (see diagram) 1) 300w x 250d $740
($814 inc gst)
$1300
($1430 inc gst)
$2600
($2860 inc gst)
2) Double length box on ALL articles 2) 200w x 300d      
         
1) Position B (see diagram) 1) 300w x 250d $640
($704 inc gst)
$1100
($1210 inc gst)
$2200
($2420 inc gst)
2) Double length box on ALL articles 2) 200w x 300d      
         

 


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online artwork specifications

Artwork is 72dpi jpg or gif (animated or still) with a specified URL or click tracker URL.
We cannot accept Flash (SWF) files.
We cannot use embed codes, please supply separate artwork file and a click tracker/url.

Max file size 50k.

If you require artwork services, we can create an online ad for you (a 3 pane - animated gif) for $66 inc gst - contact gail@realtimearts.net for more info


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profiler & promo advertising

Focusing on people and ideas RT Profilers feature video, audio and text interviews, artist-to-artist dialogues and profiles of emerging and established artists. Each RealTime Profiler will be promoted via an update emailed to our e-list subscribers (currently at 1700+).

Promotional emails also include LAUNCHERS for each bimonthly print edition and a number of content update ALERTS (see schedule).

RealTime E-List FAQs
Subscribers: 1700+
Average opens: 35% (industry average 17%)*
Overall Clicks: 9% (industry average 4%)*

There are several ad placement positions on all promo emails, with several size options.
See placement examples PROFILER | LAUNCHER | ALERT

AD TYPE pre gst (per promo email) inc gst (per promo email)

HEADER BANNER
Full width banner at top of email
(w780pixels x d100 pixels) - 1 only

 

$550

 

$605

RIGHT HAND COLUMN - Box Banner

Position 1 (after logo)
Box Banner (w200 pixels x d150 pixels)
Double Box Banner (w200 pixels x d300 pixels)

 


$250
$450

 


$275
$495

Position 2/3/4* (within body of RH column)
Box Banner (w200 pixels x d150 pixels)
Double Box Banner (w200 pixels x d300 pixels)
*booked on first come first serve basis


$140
$240


$154
$264

LEFT HAND COLUMN - Horizontal Banner

Position 1 (after first block of text)
Horizontal Banner (w500 pixels x d100 pixels)
Double Horizontal Banner (w500 pixels x d200 pixels)



$250
$450



$275
$495
Position 2/3* (within body of column)
Horizontal Banner (w500 pixels x d100 pixels)
Double Horizontal Banner (w500 pixels x d200 pixels)
*booked on first come first serve basis


$140
$240


$154
$264


Prices do not include Agency Commission.

* The promo email design may change according to content, however the heirarchy of ad placements remains the same (ie A & B prime positions)

Artwork may to be supplied as 72dpi jpg or gif (animation acceptable), with a specified URL. Max file size 50k

rt profiler & promo email schedule 2015

(This schedule may change according to special features, email for confirmation of dates)

ALERT - Mon 19 Jan

RT Profiler #1 - Wed 4 Feb

LAUNCHER RT125 - Mon 23 Feb

ALERT - Wed 11 March

RT Profiler #2 - Wed 25 March

LAUNCHER RT126 - Mon 20 April

ALERT - Wed 6 May

RT Profiler #3 - Wed 20 May


LAUNCHER RT127 - Mon 15 June

ALERT - Wed 16 July



RT Profiler #4 - Wed 22 July

LAUNCHER RT128 - Mon 17 Aug

ALERT - Wed 2 September

RT Profiler #5 - Wed 16 Sept

LAUNCHER RT129 - Mon 12 Oct

ALERT - Wed 28 October

RT Profiler #6 - Wed 11 Nov

LAUNCHER RT130 - Mon 7 Dec




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print advertising

Download RealTime Advertising 2015 Rates & Schedule & Specs (PDF 112k)

Published bimonthly, RealTime is a free national arts tabloid with a circulation of 20,000 copies and an estimated readership of 30,000-35,000 per edition.

Readers continue to enjoy the print edition of RealTime and many arts advertisers see the publication as the best way to reach their audience. Print advertising is still a powerful means for publicising your work and promoting it nationally and internationally.

RealTime offers attractive print and online advertising packages to suit your budget and schedule.


print advertising rates 2015

Size

Width x depth mm
(finished size/no bleed*)

Cost
(before GST)

Cost
(inc GST)

1/8 page vertical colour
1/8 page horizontal colour

55w x 175d
120w x 85d

$340
$340

$374
$374

1/4 page vertical colour
1/4 page horizontal colour

120w x 175d
245w x 85d

$560
$560

$616
$616

1/2 page vertical colour
1/2 page horizontal colour
1/2 page colour on IFC/IBC

120w x 365d
245w x 175d
as above

$920
$920
$1020

$1012
$1012
$1122

Full page colour

245w x 365d

$1630

$1793

Full page IFC/IBC
colour
(coated stock)

245w x 365d

$1870

$2057

Full page: Page 1 (uncoated Stock)

245w x 365d

$1870

$2057

Back Cover colour

275w x 395d
(+ 5mm bleed Top/Bottom/LH side - no cropmarks)

$2460

$2706

NB AGENCIES: Prices do not include Agency Commission

early general placement

Preferred placement on pages 7, 9, 11 incurs 10% surcharge.
*NB RT128 Aug/Sept preferred placement surcharge extends to pages 13 & 15
Ads must be 1/4 page or larger
No advertising available on pages 2-6.
No single ad per page requests (except full page)

Late Cancellation fee: 50% of ad cost.
Please notify any changes to booking by cancellation deadline.


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print advertising deadlines 2015

Booking deadline

Cancel by

Artwork by

Publication date

# 125 (Feb/March)
February 2


February 3


February 4


February 20

# 126 (April/May)
March 30


March 31


April 1


April 17

# 127 (June/July)
May 25


May 26


May 27


June 12

# 128 (Aug/Sept) - Education Issue
July 27


July 28


July 29


August 14

# 129 (Oct/Nov)
September 21


September 22


September 23


October 9

# 130 (Dec 2014/Jan 2015)
November 16


November 17


November 18


December 4


print and online advertising packages

You may choose to maximise your exposure by advertising in both print and online.
If you take any ad in the RealTime print edition you will receive a 15% discount on your online advertisement costs.

Advertising online with RealTime is highly flexible. Feel free to discuss your needs with us and we may be able to tailor an individual solution for you.

Print & Online advertising sales

Katerina Sakkas advertising@realtimearts.net 0406 352 681
Virginia Baxter virginia@realtimearts.net 02 9332 4549


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distribution

National distribution: 20,000

Distribution is via 750+ well-targeted locations (art centres, galleries, universities, theatres, cinemas, bookstores, libraries cafes and music outlets).
NSW 7000; VIC 6000; QLD 2000; SA 1800;
WA 1500; ACT 500; Tasmania 800; NT 100; subscribers and free list 300.

Current distribution points (PDF)



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bookings


If you are ready to book for print or online please email or ring

Katerina Sakkas
advertising@realtimearts.net
0406 352 681

Virginia Baxter
virginia@realtimearts.net
61 2 9332 4549