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Online 2012 Advertising Full Info (PDF)
Print 2012 Advertising Full Info (PDF)

 

online advertising overview

www.realtimearts.net offers a comprehensive view of Australia’s contemporary arts with an international perspective. This makes it a great site for your advertisement. The site combines a number of features attractive to a wide range of visitors::

Magazine—the current edition plus exclusives and updates
Archive— from December 2001, with selected highlights
Studio—new works/artists on show
Features—forums, festivals and arts issues
Portal—the best sites in innovative contemporary arts online.

+ FORTNIGHTLY E-DITIONS
timely reviews and articles; additions to the studio, portal and feature sections; curated selections from our archive;
and In the Loop—the latest news and the best of forthcoming shows.

Advertising at www.realtimearts.net is immediate, well-targeted and offers:

• on average 2400-3000 visitors per week
• exposure to RealTime’s national and international readership (56% of readers live overseas primarily US, UK, Canada, Germany)
• the opportunity to advertise according to your schedule with provision for fast turnaround times
• instant browser access to your website, calendar or event

Download OnLine Advertising Rates 2011/12 (PDF)

 

online advertising rates & specifications

www.realtimearts.net offers prices to suit your budget.

placement—advertisements run down the right of the browser window (with the exception of e-dition ads - see below).
size—advertisements measure 200 pixels wide by 150 pixels deep (with the exception of e-dition ads - see below).
links—box advertisements may be linked directly to your site/email, or for a small extra fee you may opt to link to a jpg or html advertisement housed on our site, providing further attention and focus.
cost—prices vary according to placement on the site offering different levels of visibility and visitor traffic.
duration—premium advertisements may run for 2 weeks (minimum), 1 or 2 months. Basic packages 1 month (minimum) or 2 months

summary
PREMIUM home page - includes basic package (from $310 pre gst for 1 month)
BASIC package: magazine articles - 2 x content sections (from $155 pre gst for 1 month)
E-DITION: fortnightly emailout to 1000+ addresses (from $100 pre gst)
extras - add SEARCH: (from $105 pre gst for 1 month)
extras - LINK TO FULL ADVERTISMENT: (from $55 pre gst for 1 month)

 

PREMIUM: home page, plus two magazine content areas

Advertisements appear on the HOME PAGE and all the main contents pages of the site: Archive, Features, Studio, Portal, in addition to appearing on two selected content areas of the magazine including archived articles (eg dance, visual arts, sound/music, onscreen - film, onscreen - media arts, festivals & special features.)

Ads placed here can receive from between 2000 - 3000+ impressions per week.*

2012 rates

Cost	pre gst	inc gst
Premium: home page, top level navigation, plus 2 content areas of magazine ie dance, visual arts	$160 (2 weeks)* $310 (1 month) $515 (2 months)	$176 (2 weeks) $341 (1 month) $566.5 (2 months)
Extra Premium: home page, top level navigation plus all magazine articles	$800 (1 month) $1200 (2 months)	$880 (1 month) $1320 (2 months)

*2 weeks is minimum time frame offered and is only available on premium packages

Prices do not include Agency Commission.

 

BASIC: two magazine content areas

Advertising appears alongside each article in two selected content areas of the magazine including archived articles.

You can elect to advertise alongside articles covering performance, dance, visual arts, sound/music, onscreen - film, onscreen - media arts, festivals and special features.

Ads placed here can receive from between 1000 - 2000+ impressions per week.*

The following options are available:

2012 Rates

Cost	pre gst	inc gst
All articles of any 2 artform sections eg all performance articles, all dance etc	$155 (1 month) $260 (2 months)	$170.5 (1 month) $286 (2 months)
Annual sponsor of artform section	$1025	$1127.50

* web traffic can vary according to content sections chosen and external factors such as holiday periods etc

Prices do not include Agency Commission.

extras: search

The Search Results page has very high traffic flow, as people use the facility to seek out particular items of interest from over 4000 articles.

Cost	pre gst	inc gst
Search Advertising	$105 (1 month) $185 (2 months)	$115.5 (1 month) $203.50 (2 months)

Prices do not include Agency Commission.

 

extras: link to full advertisement

Banner ads from any package may be linked to a jpg or html advertisement housed on our site,
providing further attention and focus. Ideal for people without an established website.

2012 Rates

Cost	pre gst	inc gst
Additional cost for banner to link to full ad (jpg/html page) housed on RT site	$55 (1 month) $80 (2 months)	$60.5 (1 month) $88 (2 months)

Prices do not include Agency Commission.

 

online artwork specifications

All online ads are box banner 200 pixels wide x 150 pixels deep.
E-dition positions B & D only 500 pixels wide x 100 pixels deep
Artwork may to be supplied as 72dpi jpg or gif (animation acceptable), with a specified URL.
Flash files are also acceptible. Hardcoded URLs will be removed during ad serving so please supply a separate URL.

Maximum file size: 50k

Agencies: We are unable to gurantee successful serving with full embed codes. Please send separate artwork and click tracker.

If you require artwork services, we can create an online ad for you (a 3 pane - animated gif) for $66 inc gst - contact gail@realtimearts.net for more info

e-dition advertising

RealTime publishes fortnightly e-ditions—online exclusives publicised via an email to our growing list
(currently at 1000+ addresses).

There are four ad placement positions per e-dition email
See www.realtimearts.net/media/emailout_ad_example.html for an example.

AD TYPE	pre gst (per e-dition)	inc gst (per e-dition)
Position A - box banner (w200 pixels x d150 pixels) placed in righthand column at top of text	$200	$220
Position B - horizontal banner (w500 pixels x d100 pixels) placed in lefthand column within the body of text	$200	$220
Position C - box banner (w200 pixels x d150 pixels) placed in righthand column at bottom of text	$100	$110
Position D - horizontal banner (w500 pixels x d100 pixels) placed in lefthand column within the body of text	$100	$110

NB: The print online 15% discount DOES NOT apply to e-dition ads - only online placements.
Prices do not include Agency Commission.

Artwork may to be supplied as 72dpi jpg or gif (animation acceptable), with a specified URL.
Flash files may be supplied with the URL hardcoded. It is suggested this URL is a click tag as we may not be able to track click through rates with Flash Files.

e-dition schedule 2012

e-dition 1: January 31
e-dition 2: February 27 (RT107 online)
e-dition 3: March 6
e-dition 4: March 20
e-dition 5: April 10 (RT108 online)
e-dition 6: April 24
e-dition 7: May 8
e-dition 8: May 22
e-dition 9: June 12 (RT109 online)
e-dition 10: June 3
e-dition 11: July 17
e-dition 12: August 7 (RT110 online)
e-dition 14: August 21
e-dition 15: September 4
e-dition 16: September 18
e-dition 17: October 9 (RT111 online)
e-dition 18: October 23
e-dition 19: November 6
e-dition 20: November 20
e-dition 21: December 11 (print edition online)